Rebecca Woolley, a dedicated Sales Executive at KB Seafood, embodies the passion and drive that defines the company's latest venture, Blue Wave. With two years under her belt at KB Seafood, Rebecca brings a wealth of experience from her background in distribution and a brief foray into the pet food industry.

Her journey with KB Seafood is a testament to her unwavering interest in seafood trading and her commitment to excellence in the field.

Diving into the World of Seafood Trading

Rebecca’s attraction to KB Seafood was fuelled by her passion for seafood trading. "There was always a swag of seafood trading that interested me," Rebecca recalls. When the opportunity arose to join KB Seafood, she didn't hesitate. "Right away, I was like yes, definitely," she says, her enthusiasm palpable.

This move marked the beginning of an exciting journey that would see her grow both professionally and personally.

Making Waves in the Industry

Rebecca's dedication and skill quickly became apparent in her role. Her proudest professional achievement came within her first year at KB Seafood when she reached her GP budget in just six months. This remarkable feat showcases her ability to adapt quickly and excel in the fast-paced world of seafood trading.

Navigating the Blue Wave

As KB Seafood developed the Blue Wave brand, Rebecca embraced the opportunity with open arms. She sees the move as a significant step forward for the company and that Blue Wave fills the value-added niche while complimenting KB Seafood’s other brands. This has simplified the customer experience by offering a comprehensive variety of products across the ranges that suit all their needs and all under one roof.  "It streamlines everything for our clients and makes it easier for a lot of people," Rebecca explains.

The Blue Wave Difference

When asked about what makes Blue Wave stand out, Rebecca doesn't hesitate. "The products are really good. The packaging is amazing, and it's price competitive as well," she enthuses. This trifecta of quality, presentation, and value positions Blue Wave as a formidable player in the market.

Rebecca's personal favourite in the Blue Wave range? "The tempura prawns," she says with a smile. "They're amazing, and customers love them as well."

A Day in the Life

Rebecca's role as a Sales Executive is dynamic and varied. She manages a diverse portfolio of accounts, including food service, distributors, grocery, and wet fish shops. "Trading is very fast, trading is very quick," Rebecca explains, highlighting the exciting pace of her work. The addition of value-added products through Blue Wave has brought a welcome balance to her role.

Team Spirit and Growth

The culture at KB Seafood and the launch of Blue Wave have fostered a strong sense of camaraderie. Rebecca values the close-knit team and the relationships built with customers. "You grow in this role," she reflects. "You're put in so many challenging scenarios that you're learning something new every day."

Cooking Up Success

One of the most enjoyable aspects of Rebecca's role has been participating in cook-ups with customers. These events, where the team presents and cooks Blue Wave products for clients, have been a resounding success. "The feedback's been incredible," Rebecca shares, noting how these experiences have brought them closer to their customers.

Riding the Crest of the Wave

As Blue Wave continues to make its mark in the industry, Rebecca and the team are riding high on their success. "Our competitors are running a little bit scared," she says with a hint of pride. It's clear that Blue Wave has entered the market at just the right time, with a product range and brand identity that's set to make a significant splash.

With passionate team members like Rebecca Woolley at the helm, Blue Wave is poised for continued success in the seafood industry. Keep an eye out for Blue Wave products – they might just be making their way to a menu near you!