As KB Seafood’s new consolidated brand for the food service industry, Blue Wave (previously known as KB’s, Just Caught, Starpak, Blueline, By George and Blue King) offers a comprehensive range of affordable quality seafood from responsibly fished sources around the world.

 

Our Legacy and Commitment

As a proud member of the KB Seafood family, we carry with us the knowledge and experience of the best part of a century. 

Since our beginnings in 1926, we've grown a lot, but our focus on pioneering the seafood industry has remained the same. Our mission revolves around three core values: our People, our Price, and our Processes.

Our People - Championing Our "Net"-work, all over the world

Our people are the backbone of our business. With an extended network both on the ground and globally, our team makes each process easy, ensuring seamless interactions every step of the way.

We know our strong relationships are critical to our success. Our dedicated team, trusted partners, and loyal clients form the foundation of our business.

It is these connections that enable us to deliver exceptional service and products.

Our Price - Providing Accessibility to All, Without Compromise

We are committed to offering value-driven products. We strive to be the most competitively priced provider, making quality seafood accessible to all.

Value is always at the forefront and it never compromises our commitment to quality, variety, and service. Our team works hard to provide access to a comprehensive range of quality seafood so the food service industry can offer more seafood to consumers.

Our Processes - Stringent Systems, Sustainable and Ethical Practices

We take our flow of systems very seriously, ensuring that our practices are sustainable and ethical from start to finish.

From ‘fished responsibly’ in the sea, to ‘sealed in the bag with our stamp of approval’, we maintain the highest standards of quality control and sustainable and ethical practices.

Sourcing from the start – at sea level – we know how to select the best produce, at the best prices.

With long-lasting supplier relationships around the world and owned facilities across Australia, our processes are effective and reliable whilst being mindful of our impact on people and the planet. We are dedicated to responsible practices throughout our supply chain.

Serving Seafood to the Food Service Industry

With almost 100 years of expert knowledge and the reliability and trust granted under the wing of KB Seafood, Blue Wave envisions to be Australia's preferred supplier of value-led seafood.

We care about offering a trusted and reliable supply of value-driven seafood to wholesalers and distributors, independent retailers, caterers and venue contractors, café and restaurant owners, executive chefs and procurement managers, throughout Australia, without compromising on quality and variety.

Our goal is to help the food service industry to offer more seafood, so more Australian families can enjoy the benefits of having more seafood on the table.

Our Quality Seafood Products

Over the years we have been known for our vast range of products offered at best value in price, quality, variety, and service. We pride ourselves on having the most variety of seafood available, creating ranges that are specifically designed for food service. We like to surprise and delight customers with a vast selection of quality seafood products.

We are also proud recipients of a Health Star Rating, reflecting the nutritional quality of our products for consumers. This rating underscores our commitment to providing healthy, high-quality seafood to our clients.

From Ocean to Plate, Experience Blue Wave’s Difference

From ocean to plate, Blue Wave makes quality seafood accessible to all. We are pioneers in the frozen, natural, and value-added seafood market.

Our team is committed to delivering our knowledge and expertise, with every order. We are reliable and dependable. We support our clients with an easy-to-work business relationship for all seafood procurement needs.

Join us in putting more seafood on the menu!