Chris Croese, our approachable and dynamic Business Development Manager, embodies the enthusiasm that defines KB Seafood's latest venture, Blue Wave. Joining the team eight months ago, Chris brought a wealth of experience from his years in retail and seafood with major retailers such as Woolworths.

His passion for the Blue Wave project has seen him become a key member of the team that has brought this innovative and game-changing brand to life. 

Navigating New Waters with KB Seafood

Chris was drawn to KB Seafood by the compelling vision of CEO Tim Storey. The rising tide of opportunity in the value-added seafood industry was too significant to ignore. "Tim outlined what KB was trying to achieve, and I got excited about the opportunity to join the team, because there is a whole space in the value-added food service sector that wasn't well represented." Chris explains.

Blue Wave is their answer to that call, a brand designed to fill the niche and make a substantial splash in the market.

Crafting a Brand That Makes Waves

The Blue Wave brand is a testament to the dedication and creativity that KB Seafood is known for.

Ask Chris about Blue Wave, and his pride is there for all to see. He believes the brand's identity is going to set them apart and stand out from the crowd. His confidence is shared throughout the team, and it's easy to see why. "I'm really proud of what the team has achieved. I think the Blue Wave brand, the packaging, and the imagery are first class and it really stands out," says Chris.

Charting a Course for Success

Blue Wave wasn't just a happy accident. It was born from a strategic workshop where the Chris and the team dissected the current market, identified gaps, and then set out to create a brand and product line that would exceed all expectations. This meticulous approach, combined with a healthy dose of ambition and enthusiasm, is what sets Blue Wave apart.

The Blue Wave Difference

What makes Blue Wave special? Chris points to the brand's comprehensive and versatile range of products, perfect for various food service businesses. Blue Wave offers high-quality seafood solutions that are both delicious and affordable. "The range, the brand, it all fits together and is perfectly placed for us to take into pubs, clubs, restaurants, cafes, and food distributors so their customers can enjoy fantastic seafood at a great price" Chris explains.

Riding the Wave of Teamwork

The excitement of the KB Seafood team is a highlight for Chris. He describes the atmosphere as electric, buzzing with anticipation as they prepare to launch Blue Wave. This shared passion is a key ingredient in the company's success and a testament to the collaborative spirit that drives their work. "It's great coming on board and the team is really excited about what the future holds," he says. "We are all looking forward to it and I'm sure we'll kick some goals with this one."

A Squid Lover's Dream

Chris's favourite Blue Wave products are the squid dishes. While he enjoys the entire range, it’s these that hold a special place in his heart, as he says “I’m quite partial to squid, so the squid rings always have my name written all over them!” 

It's a testament to the quality and flavour that Blue Wave brings to every dish in the range that the response has been positive from the lucky selected few who have sampled them, as Chris explains “I think every dish is delicious and it’s great that the feedback from our trusted partners backs that up.”  

Behind the Scenes at the Sydney Fish Markets

Creating Blue Wave has been a rewarding and fun journey and Chris recalls a humorous story from a recent video shoot for the launch at the Sydney Fish Markets. When it came time to choose a chef to start in the videos, the decision was made easy because of one thing, the chef’s uniform! 

With a chuckle, Chris recounts how General Manager Mikhail ended up taking on the culinary role as he was the only person who the uniform would fit, much to everyone's amusement.

Sustainability: A Sea Change for the Better

Chris emphasises that Blue Wave is committed to sustainability, ensuring that all products meet and exceed the highest environmental standards. It's a responsibility the team take seriously, and it's another reason why Chris and the team are so excited about the future of Blue Wave.

Catch the Wave!

As Chris aptly puts it, "Look out for Blue Wave coming to a restaurant near you!" 

With its exceptional range, eye-catching branding, and commitment to quality, Blue Wave is poised to make a significant splash in the Australian seafood market. We invite you to be part of the wave and experience the taste of the future.